When Hannah Tait BBA'22 convocates this October, she'll have already made a good impression in the world of Agtech. Developed alongside fellow U of R grads and current students during the 24 Hour Startup Powered by Cultivator challenge this past June, Tait’s ProdYous app — which connects home gardeners with consumers in search of fresh, local produce — is getting a lot of attention. Hannah speaks with Degrees about food security, working collaboratively, and the importance of taking risks.
Food sustainability has grown as a topic of concern in recent years. What sparked the idea to develop an app that connects urban gardeners with local consumers?
I was formerly the University of Regina Students’ Union (URSU) president, which had some food security programming, so I had some experience there. I’ve also volunteered a lot with the Regina Food Bank. Through those experiences, I was noticing gaps. Right now, produce supply chains are unable to meet people in terms of the price, quality, and accessibility. I viewed this as a social problem because people were not getting access to the food that they needed. But it’s also a business problem because consumers do not have the product that need – either they can’t access it or they can’t afford it. So, there’s a gap in the market.
The app has three main pillars: One is to introduce people to gardening; two is education for urban producers; and the third is as a really easy way for people to buy, sell, or donate produce —which provides flexibility. That was something that we were really excited about.
Would the app make accessing fresh produce more affordable?
At the grocery store, there might be limited options on what you can buy and for what price. And that price is set by big grocery store chains. If, say, a neighbor has extra tomatoes, sometimes they’ll post those (on social media) and they just want to get rid of them. So that could be a donation option. Others might want to sell their produce. And that price point would be a lot more flexible. We don’t have the supply chain costs. We don’t have to pay for gas to transport produce from California or Mexico. We’re still discussing the price point for subscriptions. We think subscriptions would make this revenue-positive, even in the first year.
How do you see the model developing? What does the future hold for ProdYous?
Myself and the rest of the team* have a lot of community networks and partnerships already developed within the food security space. We’re hoping to engage with what’s already happening and then introduce the technology side to make it more efficient.
One term that we’ve been using is ‘social enterprise.’ I’m personally very interested in getting venture capital and that type of investment. It would help us develop in a sustainable way while making sure that communities are being fed. We’re looking at a social enterprise model which means operating as a for-profit company, but when you make that profit it goes back into the community towards meaningful causes. We’re looking at working with incubators and different community partners to really get it rolling, and we’d be looking at spring launch next year.
How did your time at the University of Regina play into your success as a burgeoning Agtech player?
When I started at the U of R, I really didn’t know many people at all. I graduated from high school in Australia, so when I moved back to Regina, I didn’t have any kind of network. Starting in my first year, going through the UR Ambassador program, I got to meet so many great people. That’s where I initially met my development partner c. So, growing my network in my first year and then going through the business school, and having the opportunity to work on case competitions, like JDCWest, developed my business and presentations skills. When it came to putting myself out there more, say to run for URSU president, it felt like I had the support and the skills to make it happen.
Something else that’s really unique about the University of Regina is how accessible all these community leaders are. When you sent them a message, they’re going to reply and they’re going to help you. It was the same with my professors. It’s not in their job description to go have coffee with a second-year business student to give them advice on applying for jobs but that’s what they do. It felt there was a really strong commitment to students from the business and arts faculties.
What advice would you give to undergrads or recent grads who are interested in following your lead?
Build your network of likeminded people. And I’d tell people to take big risks! If you told me five years ago that this is what I’d be doing, I would have said ‘no way!’ You need people who will support you and pick you back up with you fall down. And you need to take those big risks. Nothing is going to change unless you take those risks.
*Hannah Tait would like to acknowledge the team behind ProdYous, including: Zakiyyah Noorally, BSc’22; Yug Shah, BSc’23; Baran Erfani, BSc’24; Yazdan Ranjbar BSc’25; Christopher Jason; and Caitlin Cmoc.
**This interview was condensed for length.